Delegate Sales Executive

Salary: Competitive

Location: London (Hybrid)

About the role

We are looking for a Delegate Sales Executive to play a leading role in the development of our event portfolios working with internal and external stakeholders, primarily working with our Conference and Awards Delegates’ Manager on the delegate acquisition on our conferences, as well as table sales on our award ceremonies.

Responsibilities

• Developing a deep understanding our annual events portfolio and the delegate value propositions attached to each event

• Working closely with marketing to drive awareness and identify the ICP for each event (including feeding back when the leads need refining)

• Inviting prospects to attend and following up on marketing leads by phone

• Researching and establishing a new business pipeline to attend events

• Communicate with C level prospects

• Schedule calls with relevant prospects

• Build a strong, active pipeline across the year for key prospects to attend multiple events

• Hit and exceed targets and KPIs

• Liaise regularly with the conference producer and editorial on content

• Research missing contact details when necessary

• Help to maintain an accurate and clean database of prospects

• Ability to deliver feedback and report on pipeline during weekly meetings

• Attending industry functions when required

Skill and attributes:

• Exceptional communication skills and ability to interact with Senior prospects (including CSuite)

• Genuine interest in solving business issues

• Resilient and focused on achieving outcomes

• Work calmly under pressure

• Hunger to reach and exceed targets

Experience:

• Up to 2 years sales experience

• Worked in financial sector (preferred but not essential)

Real Deals Media is an equal opportunity employer. We encourage candidates from all backgrounds to apply.

Note: This role description is a general guide and may be subject to change based on the evolving needs of Real Deals Media

About the company

Real Deals Media is an exciting B2B media and events company dedicated to providing insightful and cutting-edge content in the private equity industry. With a focus on delivering high-quality news, analysis, and trends, Real Deals Media serves as a trusted source of information for investment professionals and service providers to private equity.

The business has two main titles:

• Real Deals: Real Deals is the flagship title of Real Deals Media, offering in-depth coverage of private equity and deal-making activities across Europe. This publication is renowned for its comprehensive analysis of mergers, acquisitions, and investment strategies within the private equity landscape. Real Deals provides a platform for industry leaders, investors, and professionals to stay informed about the latest market trends, successful transactions, and key players shaping the private equity sector.

• The Drawdown: The Drawdown, another key title under Real Deals Media, specializes in providing insights into the world of private capital operations, with a specific focus on fund reporting and operational excellence. This publication is a valuable resource for fund managers, institutional investors, and professionals seeking in-depth information on fund administration, compliance, and best practices in the private capital industry. The Drawdown is recognized for its commitment to delivering actionable intelligence to help industry players navigate the complexities of fund management successfully.

Together, Real Deals and The Drawdown contribute to Real Deals Media's mission of fostering informed decision-making within the private equity community. These titles play a vital role in shaping the narrative, facilitating networking opportunities, and keeping subscribers abreast of the latest developments in an ever-evolving financial landscape.

The Group’s publications offer insight across a number of areas of interest:

1. Deal announcements, that typically add value by placing deals in the broader market context

2. People movements between firms

3. Editorial content, often supported by interviews with key market participants, or other hard-to-access information

Real Deals hosts events for Mid-Market PE investment professionals across a number of formats including seminars / webinars, networking events, conferences and awards ceremonies.

The opportunity

Real Deals has targeted the UK mid-market PE by developing an advertising, events and subscription business focused on GPs and service providers. The first step of the VCP is centred around upgrading and expanding the depth, breadth, accessibility and relevance of the news and editorial alongside expanding the different types of events (macro, micro, virtual, social/networking-based, training-based) to create compelling bundles at higher price point to penetrate further the marketing/training budgets of PE funds and service providers.

In addition, scaling ‘The Drawdown’ (Real Deals’ other publication which was launched in 2020, and which targets mid- and back-office private equity professionals) is a significant opportunity as it taps into a different audience in the PE market, which appears to be less well served. As a next step in the VCP, we will explore the opportunity of building a data product, coupled with expanding the proposition to Europe through regional events and/or offering news subscriptions. As a further upside, Real Deals can seek to expand outside of Europe, either organically or by targeted bolt-ons. Growth can be accelerated via selected bolt-on acquisitions.

The private equity (“PE”) asset class has grown significantly over the past 10 years and we expect that trend to continue. Mid-market private equity firms are increasingly willing and able to spend money on third-party providers that can help them find deals, find LPs and / or improve returns.

The aim for the business is to take it from £4.5m in revenue (FY22) to £10-20m+ over the next 4-5 years.